Rubbermaid Adds Glass To Brilliance Food Storage Line

    Rubbermaid
    Rubbermaid's Brilliance glass food storage collection.

    Rubbermaid is expanding its Brilliance food storage collection with the launch of its Brilliance Glass assortment.

    Designed to withstand oven temperatures of up to 450° Fahrenheit, the new Rubbermaid glass containers can be used to store food in the refrigerator and then shift to the oven for reheating. 

    “We all know this year’s Thanksgiving is going to be different, but that doesn’t mean it has to be anything less than the best experience,” said Kris Malkoski, CEO, Food Business Unit at Newell Brands, the parent company of the Rubbermaid brand. “With the launch of Brilliance Glass containers, we can still give thanks and gift our loved ones our best meals in their best presentations – a premium gift that puts the giving back in Thanksgiving.”

    As the new collection rolls out, Rubbermaid is also launching its “Brilliance Glass is for Thanksgiving” program. Consumers everywhere are encouraged to make, bake or cook a meaningful dish, and then give it to someone in a Brilliance Glass container.

    Those who purchase a Brilliance Glass product at Target.com from now through Thanksgiving, while supplies last, will receive an extra 3.2 cup medium container for free to fill with a holiday dish to gift to someone else. Add all items to cart to receive discount. The promotion will be capped at 3,000 units, limiting one free container per customer, per order.

    In addition to featuring an oven-safe glass base, the new food storage containers are equipped with lids that are said to be 100% airtight and leak-proof. 

    Other features include:

    • A splatter-free lid design, built-in vents under the latches allow steam to escape so one can microwave food without removing the lid
    • 360-degree crystal-clear lids made of StainShield plastic and glass bases that make it easy to see what’s inside and are stain and odor resistant, helping the containers to look like new for as long as possible
    • A Smart Lid System which allows consumers to share their lids across all same-sized Brilliance containers regardless of material type