With Safety In Mind, Target Makes Holiday Season Plans

Target's kitchenware department in Gainesville, Va.

The summer heat may be on across much of the U.S., but Target is already planning for the holidays as it prepares to handle an increase in store traffic during the final weeks of the year.

With COVID-19 still a concern, the Minneapolis-based retailer is offering shoppers a look into how the company is adjusting plans to help make shopping during the holidays safe, simple and maybe even stress-free.

Beginning in October, Target said it will begin offering its “biggest holiday deals” to allow people to shop at their convenience. Holiday pricing will be featured in stores and online. 


Additionally, Target is following Walmart’s lead and will close its stores on Thanksgiving Day.

In grocery, the retailer will make an additional 20,000 products including fresh and frozen groceries available through its pickup and delivery services at the company’s 1,500 stores nationwide.

“The investments we’ve made in our business and our team have enabled us to move with flexibility and speed to meet guests’ changing needs during this global pandemic,” said Brian Cornell, Target’s CEO. “This year more than ever, a joyful holiday will be inseparable from a safe one, and we’re continuing to adjust our plans to deliver ease, value and the joy of the season.”