Shaq (Yes, That Shaq) Kitchenware Coming To Target, Sam’s Club

    Shaquille O'Neal kitchenware will soon be on the shelves at Target and Sam's Club. (Photo: ShopIQ YouTube page.)

    Basketball legend Shaquille (Shaq) O’Neal will soon be coming to a Target and Sam’s Club near you.

    An assortment of kitchenware, cookware and grilling products will be available at two of the nation’s largest retailers beginning in October. The duo of Target and Sam’s Club together have more than 2,000 locations. The product assortment is the result of a partnership among iMedia Brands, Authentic Brands Group (ABG), O’Neal and Tristar Products.

    “The successful launch of our television show, ‘Learning to Cook with Shaq’ on ShopHQ this year was driven by his passion to offer the world innovative and affordable kitchen products,” said Tim Peterman, CEO of iMedia Brands. “We believe in the model that a successful television franchise can create compelling retail opportunities, and we are excited it is evolving this fast and at this scale.”


    It was not immediately known what products would be included the assortments at Target and Sam’s Club. A selection of products under the Shaq brand is now available at

    “I’m excited to bring my collection to even more families across the U.S,” said O’Neal. “Many people are spending more time at home than ever, so having access to quality cookware is essential.”