SharkNinja Accelerates Sustainability Efforts

    Ninja, Foodi, SharkNinja
    The Ninja Foodi XL Grill.

    A year after SharkNinja set a goal of transitioning its product packaging to all recyclable materials, the kitchenware supplier said that ambition has been nearly achieved.

    The Needham, Mass-based company said that 98% of the company’s products currently are sold with packaging made from 95% recyclable material. The effort to enhance the company’s commitment to sustainability started with a meeting of SharkNinja’s internal stakeholders.

    The company’s long-term strategic vision is focused on three core pillars: packaging, climate and energy and waste reduction.

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    Mark Barrocas, president of SharkNinja, said the company’s commitment to sustainability is seen in its internal actions and the personal interests of employees. 

    “We believe our greatest opportunities for impact and increased investment are in the way we design our products and leverage our supply chain – these opportunities are directly linked to our focus on manically eliminating inefficiencies and our innovation pipeline,” he said. “Ensuring our packaging is easily recyclable is just one of many opportunities we will have to make a meaningful difference in reducing waste and positively impact people’s lives in every home around the world.” 

    Among the notable packaging changes now in use are:

    • The use of recyclable pulp guards instead of Styrofoam
    • 95% post-consumer recycled and recyclable paperboard boxes
    • Non-petroleum-based ink (soy-based) on product packaging

    In addition, SharkNinja is working toward replacing all plastic-based material with sustainable solutions, such as explorations of paper and biodegradable solutions.

    Over the past year, the kitchenware supplier has worked to shape its global sustainability strategy and implement important changes, such as planting 20,000 trees (18,000 in Peru and 2,000 in the United Kingdom), thereby achieving carbon neutrality in the U.K. 

    SharkNinja also works with partners to refurbish and resell previously owned models of their products, furthering their commitment to the circular economy.