SharkNinja Honored by NPD for Growth In 7 Key Categories

    Ninja , Foodi, SharkNinja
    Ninja's Foodi XL Pro Grill & Griddle.

    SharkNinja was honored by the NPD Group with seven Home Industry Performance Awards in recognition of the company’s expanding market share for key product categories in North American markets.

    NPD recognized SharkNinja, a division of JS Global Lifestyle Company Limited, for recording the largest dollar share increase in the U.S. or Canada markets for seven key home industry categories in 2021, compared to 2020. The awards were announced during The Inspired Home Show, hosted by the International Housewares Association in Chicago from March 5-7.

    The NPD awards further reflect Ninja’s strong performance in the U.S., where it has held the No. 1 rank in small kitchen appliance brands for the last two years. 


    In the U.S., the Ninja brand was recognized for the largest share gain in four categories of small appliances: kitchen electrics; cook and heat, or “heated”; electric food prep, or “motorized”; and coffee and beverage. Ninja also received recognition for expanding its share of two U.S. housewares categories: total housewares; and bakeware and cookware.

    In Canada, Ninja was recognized by NPD for expanding its share of the kitchen electrics categories.  

    “We’re excited that SharkNinja’s growth and leadership in key categories is being recognized by these Home Industry Performance Awards. This is further demonstration of SharkNinja’s ability to achieve success across our product lines while achieving growth in existing categories, new categories, and through international expansion,” said Mark Barrocas, global president of JS Global, and president of SharkNinja.