Sparkling water brand SodaStream is releasing a limited edition kit “For the Love of Tomorrow” that features rainbow reusable items as its honors Pride Month.
All profits from the kit will be donated to The International Lesbian, Gay, Bisexual, Trans and Intersex Association. The worldwide federation of more than 1,600 organizations from more than 150 countries and territories campaign for lesbian, gay, bisexual, trans and intersex human rights.
“We at SodaStream are proud to celebrate Pride,” said Matt Kahn, chief marketing officer-U.S. at SodaStream. “We are committed to supporting the LGBTIQ community and even more so this year when their public events are canceled. Our company mission is to leave a better world for our children.”
SodaStream has been supporting Pride across the world for many years. Last year the company released a video featuring same-sex couples throughout time with the message “what if we never had to hide.”
The 2020 “For the Love of Tomorrow” kit includes SodaStream’s newest 0.5L reusable bottle (dishwasher safe), a reusable bag and a reusable straw in bright Pride colors. The kit itself is also made of recycled carton.
The limited-edition kits are sold exclusively online (in U.S., Canada and Germany) for $24.99 and all proceeds will be donated to ILGA World.