It was another strong year for Jura as the supplier of upscale coffeemakers and reported double-digit sales growth in 2020.
According to Jura, unit sales increased 12.6% to a total of 448,000 automatic coffee machines sold. Company CEO Emanuel Probst said the increase was driven in part because of demand during the COVID-19 lockdown, which created opportunities and challenges.
During various lockdowns, nearly all of Jura’s approximately 5,000 sales outlets worldwide were closed for some period of time. The company countered this by actively promoting the use of digital tools and messaging. The growth in the household segment more than compensated for the drop in the office segment, and Jura’s online “Home Office Ready” campaign addressed consumer needs in a rapidly evolving work environment.
With another strong year in the rear-view mirror, Jura officials feel 2021 could be another strong year.
“Our theme for 2021 is innovation; one of several reasons we expect it to be a banner year,” said David Schull, executive vice president, Marketing and Communications for Jura. “We have amazing new products and tremendous momentum, and we’ll benefit from an improving economy, the retail revival and a return to the workplace. It’s an exciting time.”