StoreBound has taken Broadway star Claybourne Elder from the Great White Way and hired him as the company’s new spokesperson.
With 15 years of personal culinary and DIY experience, Elder will serve as the company’s Director of Content & Brand Community. He will help promote and serve as the go-to product spokesperson across StoreBound’s brands that includes Dash among others.
“Bringing on ‘Clay’ was an easy decision as he exemplifies everything StoreBound and our Dash brand stands for – love of family, excellence in performance, and healthy living,” said Evan Dash, CEO and co-founder of StoreBound. “We look forward to leveraging Clay’s incredible talent to better shape our product journey and expand brand awareness to new households through his support on product launches and content.”
Outside of his role at StoreBound, Elder is a writer and a Drama Desk and Lucille Lortel nominated actor. His past roles in film and television include FBI, The Carrie Diaries and Flatbush Luck as well as starring roles on Broadway including Company, Sunday in the Park with George, Bonnie and Clyde, and Torch Song.
“Cooking has always been a huge part of my life, but the ability to cultivate my passion into a professional career never crossed my mind, until I came across Dash,” said Elder. “As I navigate this new role, I hope to engage a new audience of DIY enthusiasts and encourage them to think beyond basic kitchen needs and explore new creations powered by Dash.”