Supply Chain Concerns Have Consumers Holiday Shopping Early

Holiday, shopping

For the second consecutive year, the COVID pandemic will have an impact on the holiday shopping season. 

This year, the challenge won’t be getting into stores. But once there, it may be hard to find the gifts shoppers need for family and friends.

As a result, a new survey from Oracle Retail found that 52% of Americans have already started their holiday shopping or plan to shop earlier than usual. Additionally, 20% said they plan to order additional gifts in case others are delayed or canceled.


The survey of more than 5,700 consumers conducted in September also offered a deeper look into the mind of shoppers. Some key findings are below:

  • 28% of respondents are anxious that the products they want will be more expensive due to the scarcity
  • 27% are worried desired products won’t be available
  • Seventy-two percent of respondents will have gifts delivered to their home (up from 64% in 2020),
  • 38% worry gifts will arrive later than anticipated
  • 55% are getting creative and saying they are very likely or might use an on-demand service like DoorDash to order last-minute gifts
  • 34% plan to buy more gift cards (60% of Boomers and 44% of women said that is the gift they would also most like to receive)
  • 26% each plan to buy more fashion apparel, home goods, and electronics
  • 20% of consumers plan to shop mostly in-store, up from 15% in 2020; 45% are planning both in-store shopping and online shopping, up from 35% last year
  • 72% feel comfortable shopping in an outdoor setting, while 66% feel comfortable shopping at an indoor mall