Survey: Consumer Concerns About COVID On The Rise Again

retail, shopping, NRF, consumer

The increase in consumer confidence seen in recent months may be slowing as the Delta variant is impacting areas of the country with low vaccination rates, a new report said. 

A survey of 1,000 consumers by First Insight revealed that 64% of respondents said they are “very or somewhat worried” about COVID-19, up from 51% in July. Additionally, 56% of consumers indicated they would be cutting back on spending, up 8% over the past month.

With the back-t0-school shopping season in high gear, shopping indicated some concerns about safely shopping in-stores. Fifty-three percent of respondents report that they feel unsafe trying on products in dressing rooms, 49% feel unsafe trying on shoes, and 71% feel unsafe testing beauty products in-store. 


“I believe the trends we’re seeing may very well lead to families hunkering down again and curtailing experiential spending,” said Greg Petro, CEO of First Insight.