The increase in consumer confidence seen in recent months may be slowing as the Delta variant is impacting areas of the country with low vaccination rates, a new report said.
A survey of 1,000 consumers by First Insight revealed that 64% of respondents said they are “very or somewhat worried” about COVID-19, up from 51% in July. Additionally, 56% of consumers indicated they would be cutting back on spending, up 8% over the past month.
With the back-t0-school shopping season in high gear, shopping indicated some concerns about safely shopping in-stores. Fifty-three percent of respondents report that they feel unsafe trying on products in dressing rooms, 49% feel unsafe trying on shoes, and 71% feel unsafe testing beauty products in-store.
“I believe the trends we’re seeing may very well lead to families hunkering down again and curtailing experiential spending,” said Greg Petro, CEO of First Insight.