As consumers spent more time at home over the past year because of the COVID-19 pandemic, a new survey found that many made an effort to better organize their homes.
According to the results of a survey from Freedonia Group conducted in November and December of 2020, 38% of respondents said they purchased home organization products during the prior 12 months.
Additionally, the survey also revealed:
- Women were slightly more likely to have purchased home organization products.
- Consumers ages 25-44 – which includes many first-time and trade-up homebuyers – were most likely to have purchased home organization products. That likelihood drops significantly among those over the age of 55.
- Households with children less than 18 years of age were far more likely to have bought home organization products than households that do not have children. This trend also aligns with the middle age groups who are also more likely to be buying their first home or a home to fit their growing family.
Not surprisingly, the top reasons for buying home organization products in the past year were to improve a home office space or set up a new one. Similarly, establishing home study space for telecommuting school-age children also was a primary reason for purchases.
While workspace was a key driver of sales, the survey found that long-standing factors that include replacing or upgrading home organization products also accounted for a large number of purchases.
Additionally, a sizable share of respondents needed items for home remodeling projects. Closet and garage organization were popular DIY projects during the pandemic, while increased grocery sales correlated with growth in pantry storage needs.
Looking ahead, Freedonia Group estimates that sales of home organization products are forecast to grow 2.1% per year from an elevated 2020 level through 2025, reaching $13.5 billion.
The predicted growth is in line with a product category that remains in high demand. Despite the numerous home storage and organization items available at retail, consumers have long struggled to improve the overall organization of their homes.