Target and Levi Strauss & Co. are joining forces on a collection of home and lifestyle products that will give the well-known apparel brand a seat at the table.
The new Levi’s for Target limited-edition collection will launch on February 28. Set for availability at Target.com and in most Target stores, the collection will feature items meant to inspire a more sustainable home and life.
“Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands,” said Jill Sando, chief merchandising officer, Target. “Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.”
According to Target officials, the retailer and Levi’s worked hand-in-hand to create a collection of durably-made items for the entire family across home, pets, and apparel and accessories.
As Levi’s first Home partnership, the assortment features items such as tableware, quilts and pillows. In addition to the selection of home products, the collection includes the iconic Levi’s trucker jacket and sleepwear, along with pet apparel and accessories.
Target and Levi’s have enjoyed a decades-long partnership that started with the introduction of the Denizen from Levi’s brand. In 2019 the two developed and introduced the Levi’s Red Tab brand.
More information about Levi’s for Target is available on A Bullseye View.