Target, Lego Hope Limited Edition Collection Clicks With Consumers

Target, Lego
Target and Lego have teamed on a new collection.
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Target is building on its relationship with Lego with the launch of a limited-edition lifestyle collection that includes products for the home and pets plus apparel. 

The Lego Collection x Target line includes brick-inspired hooded sweatshirts and color-blocked puffer jackets to fanny packs, storage boxes and tumblers in the Lego familiar array of colors. Among the products in the collection or a set of colorful tumblers.

“Our guests love Lego brick sets – in fact, Target is one of the leading destinations for families when shopping for the brand,” said Jill Sando, executive vice president and chief financial officer for Target. “As we approach the holiday season, we saw an opportunity to come together with one of our long-standing partners to create something truly special for our guests.”

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The collection includes nearly 300 items that range in price from $1.50-$120, with most items less than $30. The assortment will be available beginning early December on Target.com and in all Target stores. 

More information about the Lego Collection x Target is available on A Bullseye View and guests are invited to join the conversation on social media using #LegoxTarget.