Target Unwraps Holiday Season Plans


Holiday preparations are underway at Target as the retailer will add more resources to support contactless services and safety for shoppers.

Additionally, the company will offer its current employees more hours and training opportunities and hire broadly across its stores and distribution centers to better serve guests during the holiday season.

“The success of our business strategy rests on the strength of our team and their ability to adjust quickly to the needs of our guests and their changing shopping patterns,” said Melissa Kremer, Target’s Chief Human Resources Officer. “Throughout the year, the team has successfully balanced strong demand in our stores with surging digital volume. Knowing that the holiday season will be unlike any other, we’re building in even more flexibility to make sure Target remains a safe and convenient place to work and shop, while investing in our team’s industry-leading pay and benefits.”


At its stores, Target will double the number of store employees devoted to Drive Up and Order Pickup while also training additional employees to assist during peak shopping periods. Store employees will pack online order that ship directly to guests’ homes and continue to fulfill more than 90% of Target’s digital orders.

During the first half of fiscal 2020, more than 10 million new guests shopped and demand for same-day fulfillment options quadrupled.

To enhance safety and cleaning measures, select employees will work the front of stores to disinfecting of carts, monitor shoppers to help maintain social distancing and provide mask to those who need them.