Target’s Deal Days Dates Mirror Those of Amazon’s Prime Day


A day after Amazon announced the dates for its annual Prime Day promotion, Target has unveiled details for its Deal Days.

Ironically, or perhaps not, October 13 and 14 will serve as the days the Minneapolis-based retailer will host its special Prime Day-like promotion. Prime Day will be held the same two days.

Offering sales on hundreds of thousands of items, including products for the home, the special prices will span the entirety of the two-day event Nearly all deals will be available via the retailer’s contactless Drive Up and Order Pickup, and more deals than ever can be received via same-day delivery with Shipt. 


Additionally, select deals will be made available early on starting October 5.

“This year, in a holiday season unlike any other, we know it’s more important than ever for our guests to get great deals in a convenient and safe shopping environment,” said Christina Hennington, executive vice president and chief merchandising officer, Target. “By kicking off our holiday deals earlier than ever, we’re letting guests know they don’t need to wait or face the crowds to get the best deals, all with no membership fees required.”

In addition to kicking off holiday deals earlier than ever, Target is adding nearly 1 million more deals than last year, spanning October through December. For the first time, the retailer will offer Black Friday deals throughout the entire month of November, with discounts in Home, Apparel & Accessories, Electronics among other categories.

Black Friday deals will be advertised in stores and found on The retailer also will offer weeklong discounts and digital deals every day, beginning Nov. 1. These deals are on top of its everyday prices, and as always, guests can take advantage of 5% off using Target RedCard.

For the first time, the retailer is extending its Price Match Guarantee beyond 14 days. From November 1 through December 24, guests can request a price adjustment for any item advertised as a “Black Friday deal” if it is offered for a lower price at Target or