The Knot has long been known for its connection to weddings and over the years has played a role in assisting some 25 million couples to plan their big day.
Building off that foundation, The Knot is launching its Registry Store that allows couples to build a unique wish list from thousands of products from across all The Knot’s digital platforms. Several key kitchenware segments including appliances, cookware, cutlery, bakeware, tools & gadgets, coffee & tea, storage & organization and linens along with all tableware segments are included in the registry.
“Based on our analysis from millions of weddings and decades of expertise, we launched The Knot Registry Store,” said Kristen Maxwell Cooper, editor in chief of The Knot. “This is a complement to our existing registry platform that provides inspiration from curated collections and a digital store full of thousands of handpicked products for couples to add to their registries and guests to buy.”
Within the Registry Store, couples can browse and add products to their wish lists across dozens of categories. The Registry Store offers free shipping and easy returns, plus gift options at every guest’s budget. Guests can also filter by price and availability while shopping and gift tracking allow couples to write easy thank-you notes.
The new registry platform also allows couples to register for gifts on one site where guests can shop and buy in a seamless experience. Key registry categories include kitchenware items, experiences, donations to charities and even cash. Registries can be created from nearly 20 partner sites such as Wayfair, Crate & Barrel, Bed Bath & Beyond, Target and several others.
The Knot Registry seamlessly syncs each registered product from The Knot Registry Store and partner retailers into one list so couples can easily manage and share their registry with guests through their wedding website or directly from their custom registry URL.