Thermomix Debuts New Shop-At-Home Feature

    Thermomix
    Thermomix allows consumers to order ingredients from home.

    Shopping from home is now the norm for most consumers. However, shopping through a countertop appliance is something most likely have never done.

    Thermomix is looking to change that with the launch of its Shoppable Recipes feature on Cookidoo, an integrated recipe and meal planning tool on its TM6 multi-functional appliance that features more than 50,000 guided recipes. 

    Through the Cookidoo app and website, Thermomix users are now able to order ingredients directly from their digital shopping list with the Cookidoo platform. 

    The technology integration pairs recipes with pre-matched ingredients to allow for easy checkout, eliminating the process of searching for the correct ingredients through a third party grocery app. The grocery order function removes common pantry items by default, allowing the end-user to order only what they need.

    “Shoppabble ingredients is one of the most-requested functions and we are thrilled to finally roll out the function,” says Kai Schaeffner, CEO of Thermomix USA.

    Users are able to take advantage of the flexibility of adding items to their shopping list, including non-grocery items and customize lists by brands and types of food, including vegan or dairy-free options. Grocery partners include retailers like Amazon Fresh, InstaCart and Albertsons.

    The TM6 was released in 2019 and is a digitally-powered all-in-one kitchen appliance that performs 22 unique culinary functions and connects to WiFi. The unit is able to whisk, chop, steam, sauté, blend, boil, knead — and now, order groceries — from the comfort of home.