Tuchband Named Target’s New Home Merchandising Senior VP

Target, Tuchband
Target will soon open a new location in Manhattan.

There is a new boss in charge of home merchandising at Target as the retailer has named Samara Tuchband its new senior vice president.

With nearly two decades of merchandising and marketing experience in the home and lifestyle categories, Tuchband most recently served as vice president of merchandising and head of diversity and inclusion at Crate and Barrell

In this role, she led the strategy and execution of product assortment and pricing for the brand across in-store and online channels. Under her leadership, kitchen and entertaining delivered double-digit growth and she led the creation and implementation of new tools and resources for improved diversity and inclusion efforts across the company. 


Previously, Tuchband served as general manager, digital home for The Home Depot, where she drove strong growth focused on digital expansion into the home décor market.

“Samara brings a deep understanding and strong reputation for driving digital and merchandising success within the home category,” said Jill Sando, executive vice president and chief merchandising officer for Target. “At a time when home is more important than ever to our guests, Samara’s passion for creating memorable consumer experiences will strengthen our home business and enhance our commitment to bringing joy to our guests’ everyday lives.”

At Target, Tuchband will oversee the retailer’s merchandising and omnichannel business for the home category, inclusive of kitchen, storage, decorative home, stationery, home textiles and seasonal. 

In this role, she will help execute and advance the retailer’s home strategy, which is centered on defining a differentiated guest experience through a curated assortment of quality owned brand and national brand products at competitive prices. 

“I have been a Target guest for decades and have long admired the brand’s commitment to the democratization of design,” said Tuchband. “I am thrilled to join an inspiring team of leaders and am looking forward to continuing to offer guests incredible design, style inspiration and new omnichannel shopping experiences every day.”