Vitamix Expands Food Prep Mix With New Immersion Blender

    Vitamix's new immersion blender.

    Best known for its assortment of countertop power blenders, Vitamix has entered the immersion blender segment.

    Equipped with a 625-watt motor, the new unit offers one-hand operation allowing left-handed or right-handed individuals to easily blend items while adding ingredients. 

    Offering 5 speeds and a 4-pronged blade, the blender’s specially designed bell guard is said to reduce suction and help ingredients flow easily through the blades while protecting pots, pans and other containers. A 5-foot cord allows for ease of use around the kitchen.


    The retail price is $149.95.

    The immersion blender introduction follows the September launch of Vitamix’s 12-cup food processor attachment

    Fitting directly on the motor base of the company’s Ascent/Venturist machines, the new attachment performs several functions commonly offered by a food processor including slicing, chopping and, of course, processing. 

    The attachment can be used to solve a variety of culinary needs ranging from slicing and dicing vegetables to making dough and nut butters.