Walmart Launches Walmart+ Membership Program


Walmart has launched Walmart+, the retailer’s new membership program that has the familiar ring of Amazon Prime

The nation’s largest retailer is touting Walmart+ as being designed to make life easier for busy families. It achieves this goal by bringing together the conveniences of its stores, delivery offering, online offerings and other programs. 

Members will receive unlimited free delivery from stores, fuel discounts and access to tools that make shopping faster for families.


Those interested can now sign up for Walmart+ at The annual membership is $98 or $12.95 a month and includes a 15-day free trial period.

“We can’t wait for customers to use Walmart+ as a way to keep more time on their calendars and money in their pockets,” said Janey Whiteside, chief customer officer, Walmart. “We designed Walmart+ to be the ultimate life hack for customers, pulling together benefits they told us would be most helpful to them today and in the future. Its usefulness will only grow from here.”

The initial list of Walmart+ benefits is below.

  • Unlimited free delivery: In-store prices as fast as same-day on more than 160,000 items from fresh produce, to milk, eggs and bread to tech and toys to household essentials. This service was previously known as Delivery Unlimited – a subscription service that allows customers to place an unlimited number of grocery deliveries for a low, flat yearly or monthly fee. Current subscribers will automatically become Walmart+ members.
  • Scan & Go: Unlock Scan & Go in the Walmart app – a fast way to shop in-store. Using the Walmart app, customers can scan their items as they shop and pay using Walmart Pay for a quick, easy, touch-free payment experience.
  • Fuel discounts: Fill up and save up to 5 cents a gallon at nearly 2,000 Walmart, Murphy USA and Murphy Express fuel stations. Sam’s Club fuel stations will soon be added to this lineup.