Walmart, Target Set Sales To Compete With Amazon Prime Day

sales, Deal Days, Prime Day
Target is hoping to create some retail magic with its upcoming Deal Days sale event.

In what has become an annual tit-for-tat among the nation’s biggest retailers, Walmart and Target have each set dates for their respective summer sale events that overlap with Amazon’s Prime Day.

Walmart’s “Deals for Days” event will take place from June 20-23, while Target’s “Deal Days” will run from June 20-22. Both sales will start a day prior to Prime Day.

The Walmart sale will feature savings similar to those seen on Black Friday and include products in a host of categories including home. The event will include online-only deals, special in-store savings and rollbacks on items in-store and online.


In announcing Deal Days, Target noted its sale will span “three full days” and “offer an extra 24 hours of even more savings,” a veiled shot at Amazon’s Prime Day that will run on June 21 and 22.

“Target Deal Days is bigger and better than ever for all guests, with more days and ways to save, including food and beverage deals this year,” said Christina Hennington, executive vice president and chief growth officer for Target. “Our industry-leading, safe and easy fulfillment options deliver same-day joy  with no waiting or membership fee required.”

Target said its sale will offer discounts on hundreds of thousands of products on in categories that include home.

As previously reported by Kitchenware Today, Amazon’s annual Prime Day will kick off at midnight Pacific Daylight Time on June 21.

Prime members can choose from more than two million deals across a host of product categories that includes kitchenware.