Williams Sonoma Sets New Sustainability Goals

Williams Sonoma, Williams-Sonoma, Edelman
Photo: Williams Sonoma

Williams Sonoma had released its Annual Impact Report and is moving forward on several new goals that company officials said will differentiate the retailer as a leader of sustainable home furnishings.

The report shares the company’s progress and achievements across its three sustainability pillars: People, Plante and Purpose. One of the new goals outlined is having 75% of all Williams Sonoma products represent or more of the company’s social and environmental initiatives by 2030, an increase of 40% as of today. This commitment represents over $1B in product purchases a year.

“Williams-Sonoma, Inc.’s decades-long foundation in values leadership and commitment to creating a company that is ‘Good By Design’ set a foundation for the resilience and agility that this past year required,” said Laura Alber, the company’s president and CEO. “Our company outperformed the industry in 2020, and we met and exceeded many of our sustainability goals, demonstrating that a strategic approach to ESG can deliver business, social, and environmental impact.”


The company has also made progress toward its previously announced goals, several of which have been met or exceeded. They include:

  • Planet Goal: 50% of assortment to be made using responsibly sourced wood by 2021
    • Progress: Goal was met and exceeded a year early with currently 65% of WSI’s assortment being made of responsibly sourced wood.
  • Planet Goal: Pottery Barn will plant 3 million trees by 2023
    • Progress: On track with the goal having planted more than 650,000 trees within the first year of announcing the goal and 1 million trees to date.
  • People Goal: Educate & empower 100,000 workers within the Williams Sonoma supply chain by 2020.
    • Progress: Goal achieved
  • People Goal: Pay $3 million in Fair Trade premiums by 2020.
    • Progress: Williams Sonoma doubled the company’s goal in 2020, paying $7.2M in Fair Trade Premiums and became the first Fair Trade Certified home retailer
  • Purpose Goal: Exceed 2019 Williams Sonoma corporate giving donations.
    • Progress: Doubled annual giving numbers – donating nearly $45 million in corporate, customer & associate donations to various causes

Earlier this year, the retailer announced the setting of a Science-Based Target (SBT) for emissions reduction across its value chain by 2030, including the goal of carbon neutrality in the company’s own operations by 2025. 

Williams-Sonoma, Inc. is one of the first in its industry to work with the Science-Based Targets initiative to reduce its emissions in line with climate science. Aligned with the Paris Climate Agreement, the company has set a SBT that will help keep global warming below 2 degrees Celsius to avoid the worst effect of the climate crisis while establishing a pathway to net-zero emissions.

For more information on the company’s carbon reduction commitments, please view the Science-Based Target Summary. Williams-Sonoma will continue to share its progress in its Annual Impact Report its sustainability website and other public disclosures.