Zojirushi Brings Hello Kitty To The Kitchen

    Zojirushi, Hello Kitty
    The new Zojirushi Hello Kitty assortment.

    Another beloved children’s character is making its way into the kitchen.

    Housewares supplier Zojirushi is adding Hello Kitty to several of its best-selling products. Items in the limited edition collection feature a gold Hello Kitty pattern on an automatic rice cooker and stainless steel mugs.

    The joint effort between Zojirushi and Sanrio, the parent company of the Hello Kitty brand, is a first for the former. Exclusive to the United States and Canada, the products will showcase a never before seen Hello Kitty pattern designed for Zojirushi.


    The new rice cooker will feature gold Hello Kitty graphics on a white machine. The 5.5 cup cooker has one-touch operation, automatic keep warm when cooking is done, a detachable and washable inner lid, detachable power cord, hinged lock tight lid with push-button release and an easy-to-clean nonstick inner cooking pan. Accessories include a measuring cup, spatula and spatula holder. The suggested retail price is $203.

    The Zojirushi mugs pay homage to Sanrio’s Hello Kitty icon, in white/gold and black/gold combinations. The 16 oz. capacity mug is made of 18/8 stainless steel, with a lightweight and compact design. The lid lock prevents accidental leaks or spills, and the lid is vented so the beverage flows smoothly. The mug is made of BPA-free plastic and a nonstick coated interior makes the mug easier to clean. The suggested retail price is $52.